Sony may have missed a great opportunity to release an Amazing Spider-Man "web" app, but they decided to forgo the pun and release a phone app instead.
The free app, available from the App Store or Google Play, allows users to activate interactive 3D animations by scanning specially-marked Amazing Spider-Man images. Fans can even take a real-world picture with virtual Spider-Man.
Maybe you can take a picture of you watching The Amazing Spider-Man trailer with Spider-Man! No, don't, it's too meta! It'll tear apart the fabric of space-time! Nooooooo!